Marketing & Content
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Band-Aid

 
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Concept: Generation Z(oomers) tend to use humor in response to serious situations as a coping mechanism. Bandaids are great for covering up minor injuries, but there are some things in life you can’t “just slap a bandaid on.” 

Instagram Campaign

 
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Limited Edition Band-Aids

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Microsite

 
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Art Direction & Copy: Sydney Knego

Photography: Madison Barone