Putting Delfina on the Map
At Delfina, I built the company’s marketing foundation as the first full-time hire, driving social growth, launching paid campaigns, creating patient and provider content, and leading projects from website updates to brand videos, all to grow awareness, support providers, and engage patients throughout their care journey.
My Featured Instagram Reels/TikToks For Delfina
Company Teaser Video
Paid Social Advertising Examples
OBGYN Targeted Ads
Health Plan Targeted LinkedIn Ads
Brand Awareness
Ebook Downloads
Brand Awareness
Provider Outreach Boxes
In my role at Delfina, I played a key part in provider outreach, focusing on engaging OBGYNs in Texas and showcasing the benefits of partnering with us through our grant from BCBSTX. One strategy I developed was to meet these providers where they are, by sending personalized boxes containing thoughtful goodies and a letter from our CEO. This created an exclusive, invitation-only feel. We sent out around 25 boxes and received over 8 responses, leading to meetings where we discussed potential partnerships.
The Final Box Design & Process
Patient-Facing Materials
Welcome Banner
Brochure
Tear-Off Poster